The weightlessness of our signature mineral blends is truly liberating. It’s freedom from traditional heavy and cakey makeup. Ultimate control, amazing coverage, effotless to apply... effortless to wear.Paraben Free | Talc Free PETA Certified Cruelty Free Vegan
From earth tones to ethereal, from day-wear to the red carpet, our lip colors are inspired by the diverse beauty of real women and their unique lifestyles. Always hydrating and long-wearing.
Say it all with a single look using our irresistible range of shadows, lines, mascaras, and brow products, for enhanced eyes that captivate in true Effortless California Style
Expand your makeup wardrobe or gift the Cali lifestyle with deluxe makeup sets, each curated to spotlight your favorite features or provide you with a whole new look.
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“It is my mission to make products that help anyone walk out confidently, free to look and feel their own beautiful selves.”
FOUNDER & CEO